Digital Natives

I was brought in by Digital Natives to art direct and design a new website for Optiwell. Optiwell is a fresh new yogurt drink to the UK but already known as Optimel in its native country, Holland. We gave the brand a refreshing new look to launch in the UK using the fruits and flavours of the drinks to bring it to life. The bright colour palette combined with the handwritten typography give a playful yet approachable look, going hand in hand with the tongue-in-cheek tone of voice.

  • UI / UX
  • Art Direction
  • Website